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Consumer Science
To understand and hence affect:
The perception of products by consumers
The behaviour of consumers in relation to products
For example:
Perceptions of product’s effectiveness
Softness of skin,
hold of hair,
creasing of fabrics
Behaviour in relation to products
We have been experimenting with motion and 3d capture technology to
answer common questions:
How is the product used?
What is the interaction with the product?
What factors affect the purchasing decision?
Qualitative
analysis
Expert or consumer subjective opinion
[ Visualisations ] |
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Quantitative
measurement
Modelling and measurement of physical phenomena
[ Physical Data ] |
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Simulation
Observation of consumers under controlled conditions
Simulation
Environment rendering |
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